The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization company. I can honestly say it's one of the best things I've ever attempted to do in life. It's also one of the most painful, stressful and frustrating things things which has occurred to me personally. So here is the brief list of what I have discovered as its first manager, CEO and adviser.
Always be Ready to Engage
Stories, case studies, experiences, consequences -- those are the stuffs of the future. There are tons of theories, heaps of how-to heaps of revenue discussion in our day and age. Stories hold enormous weight in pinning down a potential customer to a purchase.
Outside of a sales perspective, story-telling in your circle of friends can create a enormous influence in rippling out your company to other people. My initial huge client (which is still my client to date) came from a brief conversation when driving the train on my way for my then day job. I bumped into one of my college-mates there. We weren't really close. I advised him that I had been in SEO and shared its own value and exactly what it did for my blog. He said that he'd talk me.
Turns out that he did. I must close the offer.
After that lesson, I never stopped evangelizing.
Give Free Consultations
Yes I understand, you need to get paid each day. While it could be true that what you know is worth every penny to what you are charging, no cost consultations construct trust. More frequently than not, it has helped me get the whole business.
Clients love the little things. They also feel more secure when you provide them more info about what they are getting in to and what they wish to know about other aspects of internet marketing. You are able to leverage on providing them what they desire to know rather than informing them vague generalities about the business.
I have a client now that signed up with us to their primary product's SEO and signed up using the other SEO company to their newest product's SEO. They wanted to see who's the better SEO services supplier. While I am easily 60% more costly in my yearly retainer compared to the other SEO business, I gave away complimentary consultations to the owner.
"Call me anytime if you want anything -- except for money." , I stated. And that he did. He called up to wake me up frequently times (I sleep soundly and wake up late while he's an early bird). But it was all worthwhile.
The entire business is now granted to us and we are just waiting for the contract of another (much more affordable) SEO company to expire. I don't know whether they are doing a great job or not. What I do understand is that I gave out free, anytime consultation -and it worked!
It is among my trump cards on client acquisition.
Do not be Afraid to Jack up your Cost
You need to understand that SEO especially here in the Philippines is still known as 'fresh' by most firms. The dominant (and successful) form bling smartphone case of advertising here is still TV. That leaves us having an 'free market' and also a free market ensures that the price range is crazy.
There are businesses that offer SEO for as low as $300 per month. And yes, they assert that it's white hat -- together with all of the linkbuilding tricks you can ever imagine. If I tried to pull that stunt, then I'd be out of business in a month.
Louis Vuitton is able to charge that much because they are all because of quality and exclusivity. I need to be a company like this. That's one reason why people give client exclusivity to their niche/industry. And we also charge premium for it.
Businesses can butt-heads on decreasing prices. It may be the weapon of choice to most SEO firms. Additionally, it is a vicious, downward spiral. The clients win and the search engine optimization business loses.
My weapon of choice is raising the standard of our services and building a new. That way, pricing is both secondary and I'm very satisfied with the few really good customers I have.
Think like Louis Vuitton. Win.
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How to Start an SEO Company with NO Technical Skills.
All you need is a personal computer and mobile phone to work from everywhere you wish to. This is a true company you can be proud of.
Also watch bill from former elephant handler that was making $19k annually to $3k in 1 week. https://youtu.be/R4uWUvTiI8k
I look forward to talking with you and help you get started making money in the next 30 days.